Terms of service

Last updated: October 21, 2026

These Terms of Service apply to your use of the AURA website at theaurabrand.co, operated by The Aura Brand LLC ("AURA", "we", "us", or "our"). Please read these terms before using the website. If you do not agree, please stop using it.

1. About this website

AURA is currently a coming-soon brand website. Our Daily Essentials deodorants and fragrance profiles are in development. This website provides information about the proposed collection; it does not currently accept purchases, subscriptions, preorders, or payments. Viewing a product or its target price does not place an order or reserve a product.

2. Product information and conceptual imagery

Golden Hour, Ethereal Air, and Midnight Aura are development concepts. Product imagery is conceptual unless expressly identified as photography of a finished product. Final ingredients, fragrances, packaging, sizes, pricing, launch dates, and availability may change. A target price is an estimate, not an offer to sell. We do not promise a launch date or availability.

3. Using the website

You may use this website for lawful personal and informational purposes. Do not attempt unauthorized access, interfere with its operation, introduce malicious code, impersonate another person, infringe others' rights, or use the website to conduct unlawful activity. If you provide information to us, it must be accurate and you must have the right to share it.

4. Website content

Website text, designs, images, and other content are owned by The Aura Brand LLC or used with permission, except where otherwise indicated. You may view the website and keep copies for personal reference. Reproducing, distributing, selling, or using its content commercially requires permission from the relevant rights holder, except as permitted by law. These terms do not grant ownership of our content or brand assets.

5. Information and availability

We aim to keep website information accurate, but development details may be incomplete or change. We may correct errors, update content, or suspend parts of the website. We do not guarantee uninterrupted access or that every page is free from errors. Product descriptions are informational and are not medical advice.

6. Privacy and Shopify

Our Privacy Policy explains how personal information is collected, used, and disclosed. This website is hosted by Shopify. Shopify collects and processes information about access to and use of the website to provide and improve its services, including enhanced services where enabled. Information submitted through the website may be shared with Shopify and service providers in other countries. You can learn about Shopify's processing in the Shopify Consumer Privacy Policy and exercise applicable choices through the Shopify Privacy Portal or our Your Privacy Choices page. We are not currently accepting newsletter signups through this website.

7. External links

Links to third-party websites are provided for convenience. Those services have their own terms and privacy practices. We do not control their content or availability.

8. Your legal rights

Nothing in these terms excludes or limits rights, remedies, or responsibilities that cannot lawfully be excluded or limited. You remain entitled to any mandatory protections that apply where you live. These terms do not create a warranty, delivery commitment, or purchase agreement for products that are still in development.

9. Future sales and updates

If we begin accepting orders, the applicable product, payment, delivery, return, and other purchase terms will be provided before checkout. We may update these website terms as the business develops. We will post the revised terms and update the date above; changes apply prospectively, subject to applicable law and any notice or consent required by law.

10. Contact

For questions about this website or these terms, contact The Aura Brand LLC at theaurabrand01@gmail.com.